Link building
There are two important factors, two "currencies" that fund the internet and determine the level of success your online venture will have.
The first "currency" is content. Content can be anything from articles to multimedia to product descriptions; what's important is that your website has the type of content that fulfills your visitor's needs.
When your website has the type of content your market is searching for, the search engines are more likely to rank the website well. Furthermore, the visitors to your website are more apt to become paying customers.
The second "currency", and just as important, are links. Hyperlinks are at the heart of the Internet, and the reason that the Internet is known as the World Wide Web. By using links, Internet users can jump from one web page to another in search of the content that they desire.
Without links, nobody can find your website... and the search engines aren't likely to rank you well in their search engine results pages (SERPs).
Most online business owners know how to create valuable content. Very few know how to attract the kinds of links that lead to more traffic and higher SERP rankings.
Link building - a methodology for attracting quality links
This is where link building comes into play. Link building is the strategic and methodical process of attracting links to your website.
Not every link is created equal, however. Low value links, such as those attracted by spammers and uninformed webmasters, have little effect on SERP rankings. High value links, on the other hand, boost SERP rankings and funnel targeted prospects to your website.
A strong link building strategy keeps link value firmly in mind, and aims to attract the highest value links possible.
Social Proof: it works for humans AND search engine robots
I'm going to draw a parallel that makes the purpose and process of link building crystal clear.
There's a concept in psychology known as social proof. The basic premise is that humans are wired to like the things that other humans like. This is the reason that everybody wants to be friends with the popular girl in class. It's also the reason that Tickle Me Elmo exploded in popularity (and sales) back in 1999.
After all, if everybody says something is valuable then it must be true... right?
This same concept can be applied to link building. With link building, you are essentially collecting "votes" that signal to the search engines that your website is popular and is liked.
This is a major part of how search engines determine where to rank any given website. The more websites that find your content valuable enough to link to, the more popular (and valuable) your website is deemed.
This ranking factor is fittingly titled "link popularity".
How do you increase your website's link popularity (i.e.: build links)?
Increasing your website's link popularity isn't the black magic some SEO "experts" would have you believe. On the contrary, building links to your website is close to a science, with specific steps one must take to succeed.
Why should you use an expert?
The real challenge is in knowing which steps are the right ones to take, and finding the time to take them. This is why hiring a trained link building expert is the best decision an online business owner can make.
A true link building expert saves you time and money. They've often have spent years learning how to coordinate a successful link building campaign, and they know which pitfalls to avoid. Clients enjoy faster SERP improvements with less effort and time invested.
The link building experts here at Get SEO'd Now are no different in that regard. However, we do have a distinct advantage over other experts in the industry. Want to know what that advantage is and why it matters to you? Check out what a link building expert does and find out more.
